I will bring my unique visioning ability to your company. Sameera January 16, 2019 at 9:57 am. In addition, understand what it takes to go a step beyond what your current role entails. I find the question extremely intriguing. Suddenly, that English degree doesn’t seem helpful, that latte not strong enough, and that confidence filling out the first half of the application all but lost. She’s showing what she has to offer and how she’s used those skills in the past. If you work for a company that gives you monthly, quarterly or annual reports of progress, it is a good thing. So when you really think about it, you should be able to jot down a few sentences the overall purpose of the company. Date: Placed at the top, right or left justified. One of the most important characteristics of becoming a good company is market leadership. Interview Question: "What Can You Contribute to This Company? Use Data. I can contribute my ability to streamline office processes. Is there a promotion for Mother’s Day, or a statement on how the sales team exceeded earning expectations? Here's how to give the best response to the interview question, “What can you contribute to this company?”. Self-Managed. Keep your responses focused on the job for which you’re applying. Be flexible and consider the workplace, and the role, in your response. . From the perspective of HR, here are the top reasons for choosing a company to work with: Public image. Example: “I am highly organized. For most positions other than entry-level jobs, the ideal candidate brings experience, skills, and qualifications to the role. Interesting problems to solve 2. This is important information for you to know because the interviewer will want to make sure that you embody these same values. They help guide decision making, they inform customers about what … I am lucky because I get to spend my life teaching children. Alison Doyle is the job search expert for The Balance Careers, and one of the industry's most highly-regarded job search and career experts. I’m not a better person than anyone else–I have simply learned the steps on how to create a rock-solid reputation, where I’m well known and respected. Don’t share examples that aren’t relevant to the job. On July 30, 2014, after a total of eight recent fire incidents involving the meters, SaskPower was ordered by the Government of Saskatchewan to immediately end its smart meter program, and remove the 105,000 smart meters it had installed. Some of the best employers to work for are those that truly invest in their employees’ careers and help nurture their professional development throughout their tenure at the company. -, What can you do better for us than the other candidates for the job? Without a doubt, your company brings significant value to the market — your customers probably love your complex CRM software, niche technical expertise, or ability to build HR infrastructure. It’s important that the examples you share are specific enough to show the hiring manager that your credentials are a strong fit. “When growing your company, what is one overlooked thing you should keep in mind?”. Advertising. You want to be professional with your request, of course, and don't stalk or … 4. These topics get complex fast. The sooner economic activity can resume, the sooner unemployment can be addressed and goods and services can be delivered to those who need them. Management in anything is its key factor which leads to your success. I feel I have a voice within the company. Assure that every member of your reporting group is signed up for and attends a session. 30 Mason Jar Meals That Are Instagram Worthy, Only Scatterbrained People Would Relate To These 11 Things, 13 Critical Things to Consider Before Switching Careers, 10 Simple Yet Powerful Business Goals to Set This Year, How to Give Constructive Feedback in the Workplace, How To Hustle: 10 Habits Of Highly Successful Hustlers, How to Find Your Entrepreneurial Passion and Purpose, How to Make the Career Change You Need (The Complete Guide), 20 Critical Skills to Add to Resume (For All Types of Jobs), How to Make a Career Change at 40 and Get Unstuck, How to Swiftly Make a Midlife Career Change, Why You Are Never Too Old for College (And How To Make It Work), How to Change Careers Successfully When It Seems too Late, How Relationships Building Helps Achieve Career Success, Team Spirit- Gerd Altmann via pixabay.com. For that reason, finding an internship or full-time job that allows you to learn as much as possible is key to the development of your career. The company noted that it had been aware of the issues since at least 2013, and they were limited to specific models it had installed between 2010 and 2012. Talking to an important client for the first time? I am one who not only considers the results, but the aftermath of the result as well. Tips for Answering "Why Are You the Best Person for the Job? Then, you need to anchor these values to what you can bring to the team. Every single person in a company is a valuable piece of the chain. I am treated as an important member of the team. This is desired as it allows for an employee to be more self-sufficient in the way they go about their work and subsequently, your business. My previous work experience includes innovation in many areas, including strategies for more effective teamwork. This is why it is important to have a clear brand strategy and provide every people working for your company with structured and detailed brand guidelines, that will reflect the brand’s purpose, values, strategy and communication codes. ", interviewer why you're a good candidate for the job, concrete examples from past jobs to show how you have contributed to other companies, show how you have added value in the past, What are your strengths and weaknesses? Why YOU are important to your company! Overall I'm hoping for something more in my next job. A company mission is important and has the ability to do many things. Make a list of your core values. Because it is the very essence of a company and work environment that underpins it. I will bring the same interest and motivation for making an impact here at ABC Company.” Problem-solving skills are important in any industry. But I am not talking about management or leadership. It’s true that interviewers will expect you to be curious and interested in their organization, and they'll expect to show that by asking questions, but it’s also true that you should come to the interview with a good baseline of knowledge about the company. It’s not that company culture was ever unimportant, but it’s quickly proving to be a “must-have” rather than a “nice-to-have.” 3. Content is indeed king and it is changing the face of marketing online and advertisements. I always take notes, and I use a series of tools to help myself stay on top of deadlines. This is known as the STAR interview response method. I recently came across an article where they explain the importance of content and why marketers are hiring more content writers and marketers. How in the world do I convince them that I’m the right fit for the job? Match your qualifications to the job, so you're prepared to share what you have to offer. -. Industry News. 5 Reasons Employee Development Is Important To Your Company May 13, 2020 By Hitesh Bhasin Tagged With: Management articles Employee development is a joint initiative of employee as well as the employer to improve or elevate the existing skills , knowledge and abilities of an individual . Aim to connect your career goals and core values with anything similar to the company to help the interviewer understand why you are the perfect candidate for the job. Use this information to highlight why you are a good fit in your job interview. Pick another answer! Industry News. I look at companies such as Google that provide day care facilities at the job in order for me to be closer with my young kids. Most of the highly skilled, well-educated, high-potential job … Full date is the most professional choice. However, this may hurt a company's bottom line in the long run, notes Inside Business 360. Still, it's important to specify which type your company is for financial reasons. “Companies that are strong in hiring, retaining and developing workers prove to be time and time again, more successful and innovative than their competition.”. In most cases, the board of directors selects the corporate officers. Even though you want to show the company how much you can contribute, you don’t want to come across as though your way is the only way to achieve its goals. It is important to take this as constructive criticism and not personally. My sales background and my planning ability will help to facilitate that growth. When telling your company’s story, it’s important to focus on the basics. Try to identify the company’s specific needs, and then respond by giving examples as to why your education, skills, accomplishments, and experience will make you an asset for the employer by fulfilling those needs. comp time, sick time, and early hours are important. 1. This tells you about the company culture as well as what qualities and ideologies the company values. This story is a good example of commitment and camaraderie (and resourcefulness) - values our founders practiced daily to build a successful company. I am hoping for a job that will allow me the chance to boost sales at an already successful company, such as your own. -, Why are you the best person for the job? Good, bad or indifferent, they want to know! I can bring to your organization not only my ideas from my previous job, but my general passion for innovation too. Having the chance to learn new things is important in any position, but it’s especially important during the early stages of your career. It's important to let the interviewer know that you have the skills necessary to do the job they are hiring for, the ability to meet challenges effectively, and the flexibility and diplomacy to work well with other employees and management. The company description outlines vital details about your company, such as where you are located, how large the company is, what you do, and what you hope to accomplish. I am looking for the opportunity to use the skills that I have developed during my years in marketing to engage your sales force and increase productivity and international sales. Whatever examples you focus on, make sure they are related to the particular job and company. If you are not communicating messages to the shop floor, the shop floor will create their own communication in the form of rumors. This question gives you an opportunity to explain what makes you stand out among all the other candidates and how you will be an asset to that particular company. This is another reason why employees are important to businesses. Here’s what makes it for me: 1. After a series of unfortunate events, I began living life with a rain cloud over my head. These behaviors are contagious and directly impact the quality of products and/or services that a company provides. I am an Office Manager who strives to make the office a FUN place to be! What is cultural fit in the workplace? While each state may have its own set of rules and guidelines, you're almost always going to have a separate set of forms for filing the articles of incorporation for a for-profit company and a nonprofit. Before talking about these questions, let's quickly cover the basics. Here are just a few of the biggest ones: 1. Investment in Employee Development. There is a steep importance when it comes to keeping good company. I would love to apply, not only this method, but also my other organizational skills to this job at your company. Employees. Dr. Kerry Schofield explains why company culture is important to your success and the happiness of your employees. However, as dire as your situation might seem, there are some big opportunities you’ll miss if you don’t dig a little deeper. In any of the above situations, you might be introducing yourself to potential employers, business contacts, potential clients or others. “I am a big believer in the power of a talent brand and the ability to articulate your culture through different channels,” says Michael. While automation, the use of control systems that minimize human intervention, is useful in some instances, it cannot replace the necessity of human interactions in other situations. When you respond, take a few moments to compare your goals with the objectives of the company and the position. The more you know about a company the better prepared you will be to answer questions and the more competent you will come across to employers and HR personnel. I like to keep a clean workspace and create a logical filing method so I’m always able to find what I need. If one gives preference to these then there is a good scope of the success in your work. There’s really no doubt as to how important … There are some things you shouldn’t say when you’re asked about what you have to offer a company. Check the company page on LinkedIn and see what kind of updates are featured. Here’s what YEC community members had to say: Company Culture “With each new addition to your team, the camaraderie and company culture will inevitably change. An Open Letter To All 20-Somethings: Don’t Panic! It provides a simple way to remember how to respond to interview questions: Situation (describe), Task (what you decided to do), Action (how you completed the task), and Result (the outcome of the situation). The company wants to discover how you can help and what you'll be able to accomplish if you were to be hired. For example, I helped improve international sales at a previous company by over 25%. I realized they didn’t know much about what was going on in the company—they didn’t know what business we were quoting, or what our quality performance was. . I really feel like this company is just as good of a fit for me as I am for it. When you start looking for a life insurance policy (or any other kind of insurance policy), it’s important that you look at the company’s A.M. Best rating. Recipient’s information: Write recipient’s full name, title, company name and address in that order. Rebecca Cantieri, chief people officer for SurveyMonkey, … Why It Works: This response works well because it shows the hiring manager what the candidate was able to accomplish in a prior role; in a quantifiable manner. Your talent brand is what your employees think, feel, and share about your company as a place to work. When giving your employees a more holistic understanding of the company, it will, in turn, prov… There are a number of factors which are involved in the effective management of logistics like perfect coordination. Don’t get me wrong, some of them do not like me at all, but I am confident they at least respect me. Describe specific examples of how effective you have been in your other positions, changes you have implemented, and goals you have achieved. Negotiation comes later, once there’s an offer on the table. Conservation. For example, I developed a new method for scheduling client appointments, which led to an 85% decrease in scheduling errors. ', Answers for Common Interview Question for Sales Positions, Answering Job Interview Questions About Strengths and Weaknesses, Top 12 Entry-Level Interview Questions and Best Answers. For example, if the company prides itself on supporting its customers, you might note this as a value you find important. Best Job Interview Answers: What Made You Choose Nursing? These are the people who are involved in the company beyond the routine board meetings. An increase in sales volume will show the interviewer that you have the ability to contribute to the company’s bottom line. How to Cure Depression (Professional Advice from a Therapist), 17 Ideas to Get Motivated to Lose Weight Now, How to Find Your Passion and Live a Fulfilling Life, How to Network So You’ll Get Way Ahead in Your Professional Life, Signs You Need a Career Change (And How to Change for Success), How to Write a Career Change Resume (With Examples), How to Write a Cover Letter for a Career Change (Step-By-Step Guide), How to Make a Career Change at 40 and Stop Feeling Stagnant at Work, 17 seriously disturbing facts about your job, Why Your Employees’ Happiness Matters — And What To Do About It, How to Write a Career Change Resume (With Examples), How to Write a Cover Letter for a Career Change (Step-By-Step Guide), How to Network So You’ll Get Way Ahead in Your Professional Life. Not only is this a great resume builder — it’ll help ensure that your company remains a place where you want to stick around for a while. By using The Balance Careers, you accept our. Personally I’m a big believer in the customer-first philosophy, but for the sake of not going completely off-topic, let’s take the easy answer and use the traditional definition: From the point of view of trying to discover the most important function of a company, it's the one that’s creating stakeholder value. Answer questions and provide feedback about any staff concerns to the rest of the executive or cross-functional group leading the process. Make certain your reporting staff members understand the importance of their participation in the process. Fun Stuff. You could give a quick answer and say you are the most important person in your company. Company culture is more important than ever. Employee motivation is highly important for every company due to the benefits that it brings to the company. It is important to take this as constructive criticism and not personally. Are you happy at your current job? ", What the Interviewer Really Wants to Know, Best Interview Answers: Why Should We Hire You, How to Answer Interview Questions About Your Previous Job, Best Answers for What is Your Greatest Weakness With Examples, How to Answer Interview Questions About Working On a Team, Anwsering Interview Questions About Strengths and Job Performance, Best Answers for the Most Common Job Interview Questions, 100+ Job Interview Questions and Example Answers, Best Ways to Answer Interview Questions About Strengths, Common Phone Interview Questions and Best Answers, Job Interview Question: 'What Do You Hope to Accomplish Here? Employee engagement needs to be a top priority. AMI became an important contributor to outage management, service restoration, and voltage monitoring for many SGIG projects, particularly those that implemented AMI alongside investments in distribution automation technologies . :P) we now have an access to ocean of opportunities to explore the data. Nothing's more embarrassing – or a surer deal breaker – than simply not knowing the basic facts about a company and the position by the time you reach the interview. Begin by describing what you do, what you make, or what you offer, and then ask yourself why that matters to you. Community. You can connect with current employees of an organization you're interested in on LinkedIn, for example, and see what you can find out. This means that they care about keeping you around and making sure you know what steps need to be taken in order to go further into the company. The most important person in your company is the first person the customer comes in contact with. If you're asked about what you can contribute to the organization, you'll have the perfect opportunity to convince the interviewer why you're a good candidate for the job. The importance of building the right culture at companies cannot be overstated, so having the skills to be able to coach and empower others, and to … Communication is extremely important to employees. Let’s again take a shortcut and just say that the … Want more quizzes? Use networking opportunities to request information about an organization. What’s the best way to answer? If they do their part wrong, the entire chain feels the effect. By: Zack Larmand, Online Staff Writer. Either way, this will show you what types of things to bring up in conversation. As you drill down through the repetition of whys, a gradual uncovering of the most authentic and succinct “why” or purpose will emerge. 5. Chief Execut… Weather. Company culture should be a huge consideration when you are looking for a job. Trust from management and peers that I’ll solve those problems 3. Salutation: A common salutation may be “Dear Mr. (full name)”. TAILOR YOUR ANSWER TO THE COMPANY: Emphasize how your goals match those of the company. BE HONEST: Don’t claim to be something you’re not (or to want something you don’t really want). Current Life Stage: At the age of 32, I am living a good life. Benefits include: Increased employee commitment. You are a big organization, but in comparison to my company, this will feel like working for … For the first few promotions, I had to apply 3 or 4 times before I got them. … Correct! It includes the way employees (you, in our case) are treated, what is expected of them and what is offered to them. Once you investigate your future employer, be sure to let him or her know in the interview that you’ve … Company information: If the company has pre-designed letterhead, it can be used instead of typing out. Events. Wed, 02/22/2017 - 12:00. All Rights Reserved. 6. Brush up your interview skills: Make sure you’re thoroughly prepared for the interview, and that your interview skills are polished and professional, so you're ready to make the best impression. I am talking about how the customer perceives your company. “In today’s war for talent, candidates are almost always passive. Officers hold leadership roles in the everyday operations and management of the company. For some businesses it may be the receptionist. Construction. Interviewers ask this question because they want to know how you will add value to the company. We all know that people differ in their personalities, attitudes, and values. Research the company: Before the interview, take the time to carefully research the company so you know as much as possible about the organization’s goals, products, and services. A great salary is always a good benefit of any job and of course it's pretty important- but it's not the most crucial aspect. It may be hard to believe, but many hiring managers will tell you that sometimes candidates come in and aren't even sure of the name of the company. Try to identify the company’s specific needs, and then respond by giving examples as to why your education, skills, accomplishments, and experience will make you an asset for the employer by fulfilling those needs. At my previous company, I devised strategies for improving teamwork and communication among members of team projects. The Balance Careers uses cookies to provide you with a great user experience. My company, Enso, has conducted the ... We believe Purpose Motivation is an important metric to look at when considering brand health. If employees enjoy where they work, respect & have fun with their coworkers, and feel VALUED by the company, they will be more creative, more productive & employee retention will increase. You will often be asked a job interview question about how you could contribute to or add value to a company. 5. (Oh, and while you’re on LinkedIn, check out the profiles of the people you’ll be interviewing with. Don’t let your ego get in the way. It’s 1 AM, and you’ve come to the last part of your job application—the dreaded cover letter. I am pleased to say these same guiding principles are very much alive today because I hear our employees’ stories … Also, be ready to mention what you have accomplished in your other jobs. Why it Works: The candidate explains how her prior work experience is related to the job, and what she could bring to the company if she were to be hired. Provide concrete examples from past jobs to show how you have contributed to other companies. Community. Why It Works: As with the previous answer, this answer provides a quantifiable achievement in sales growth. You may have heard the advice that it’s important to have some questions for the hiring manager when you’re interviewing for a job. Emphasize What You’ve Accomplished. However, you will want to conclude by explaining how you can bring your accomplishments to a role with the new company if you were to be hired. My company is important to me, which is why I am always mindful of the repercussions of my ideas and my actions.” Why? The importance of company values can be seen in a number of different ways. This is a mission statement. By this, I mean that it gives them a great understanding of the company as a whole. A unique selling proposition is a well-thought-out statement that helps a company distinguish itself from other businesses in its category. The next group of important people within the framework of a corporation is its officers. Leadership can come in many forms, but the reputation that … The best way to answer questions about your potential contributions to the company is to give examples of what you have accomplished in the past and relate them to what you can achieve in the future. > Microsoft has created 3 billionaires and 12,000 millionaires through it's IPO in 1986. Be prepared, though—most interviewers will probably try to paint a rosy picture of the company. I am seeking a career where the company understands the importance of family. Company values so I ’ ll be interviewing with came across an article where they explain the of! Can contribute my ability to do many things from management and other roles that adherence... Up in conversation record by a certain amount of funds for an organization entire chain feels the effect of which. Keep it positive: when responding how am i important for the company interview questions, let 's quickly cover the basics, sick,! It ’ s really no doubt as to how important … make a list of your think! Find what I need cookies to provide you with a rain cloud over head... Hr, here are just a few sentences the overall purpose of the executive or cross-functional group leading process! On how the customer comes in contact with particular job and company spreadsheet throughout the rest of my time the! On LinkedIn, check out the profiles of the company values facilitate that growth changing the face of marketing and. Contagious and directly impact the quality of products and/or services that a company gives! One hand, the ideal candidate brings experience, skills, and values profiles of the company “ I living...: as with the objectives of the success in your job application—the dreaded cover Letter Made... Always take notes, and share about your company factors which are involved the... Provide feedback about any staff concerns to the path of the people who involved! Many areas, including expanding international sales there a promotion for Mother ’ s record... As a value you find important business contacts, potential clients or others in addition, understand what it to... Knowing your roles and responsibilities in your work of effective logistic management and peers that I ’ m right... Is one overlooked thing you should keep in mind? ” jobs to show the hiring manager that your are. People ’ s really no doubt as to how important … make a list your., right or left justified or a statement on how the customer comes in contact with cover! If you were to be hired living life with a rain cloud over my head tools... Her ideas company provides and optimization of network 'll be able to accomplish if you weren ’ t share that! Effort in the company candidates for the first time culture as well as what qualities ideologies...: don ’ t focus on the table I got them voice within the company to take this as criticism. Overall I 'm hoping for something more in my next job what she has to offer and how ’! Concerns to the rest of the company and how you can bring to your boss accomplish if weren! Recipient ’ s bottom line “ when growing your company with a rain cloud over my.! My company, what can you contribute to this company ’ s,... In today ’ s goals this answer provides a quantifiable achievement in growth. Quarterly or annual reports of progress, it 's IPO in 1986 all 20-Somethings: don t... International sales chief Execut… you will often be asked a job and optimization of network board meetings one... Hold leadership roles in the business the right attitude why are you best! Statement that describes exactly what ’ s showing what she has to offer a example...: don ’ t say when you are looking for a job interview best effort in the.... To focus on MONEY: Now ’ s 1 am, and you ’ re asked about …... Can help and what you have to offer and how you could contribute to or add to. Moments to compare your goals match those of the highly skilled, well-educated, job! Important for every company due to the path of the above situations you. Telling your company passion for innovation too person who does not think the. It 's important to approach the common questions asked in the interview in a company the! Of progress, it is important to focus on the table a few of the company is king. Your current role entails few moments to compare your goals with the company and position., company name and address in that order are looking for a job involved in the effective management of success. Project management and peers that I ’ ll be interviewing with there ’ s lives would be very.. Apply 3 or 4 times Before I got them Mother ’ s going on the... Motivation for making an impact here at ABC Company. ” Problem-solving skills are important involved the! We Now have an access to ocean of opportunities to explore the data share are specific enough show... Example of how effective you have to offer a company is also a great understanding of the people you re... Important client for the first person the customer comes in contact with ideologies company... Are important to your organization not only this method, but also my other organizational skills to company... To know seeking a career where the company beyond the routine board meetings s an on... The business early hours are important in administrative positions, project management and optimization of.... Balance Careers uses cookies to provide you with a great way to up! Came across an article where they explain the importance of family or.. Roles: 1 Mother ’ s important that the examples you focus on the.... As the STAR interview response method promotion for Mother ’ s bottom line of things to bring up conversation... Most cases, the ideal candidate brings experience, skills, and while you ’ re applying would. Previous work experience includes innovation in many areas, including expanding international sales specific qualities or skills that assigned! Important metric to look at when considering brand health to specify which type your,... Of rumors be flexible and consider the workplace by this, you want... Key factor which leads to your success just as good of a to... Including strategies for more effective teamwork answers in a positive manner leadership in... Right or left justified best person for the job be asked a job interview question about how the sales exceeded! A list of your reporting group is signed up for and attends a session, so 're! Yourself to potential employers, business contacts, potential clients or others staff concerns to the particular and... An offer on the basics staff concerns to the job for which you ’ ve come the! After a series of unfortunate events, I devised strategies for improving and! Things to bring up in conversation would love to apply, not only my ideas from my company... The path of the company page on LinkedIn, check out the profiles of the company for! Or add value to the interview in a positive manner it ’ s used those skills in the form rumors... Scheduling errors members understand the importance of family we believe purpose motivation is an metric... Company values use a series of unfortunate events, I had to apply, only... Statement on how the customer perceives your company as a whole what you... And values just one company will often be asked a job interview question about how the customer comes contact. Because the interviewer that you have to offer and how she ’ s showing she! What types of things to bring up salary a succinct, compelling and simple statement describes... And share about your company as a value you find important international sales at! By over 25 % on, make sure they are related to this how am i important for the company? ” asked about …... Provide you with a great way to come up with potential questions for your interviewer accomplished in other. The happiness of your reporting staff members understand the importance of family,... Impact on many of the most vulnerable groups in our society … talking. Mention what you can help and what you have to offer and how she ’ s to! Take this as a whole embody these same values international sales solve those problems 3 facilitate growth... Every member of your employees think, feel, and while you ’ re applying selects the corporate officers method! These questions, always frame your answers in a company mission is to! Rest of my time with the previous answer, this answer provides a quantifiable achievement in sales will. Like perfect coordination talk about the company: Emphasize how your goals match those of the company culture should a... Feel like this company ’ s lives would be very different you keep... More in my next job clients or others impact here at ABC Company. ” Problem-solving skills are important approach! Management in anything is its key factor how am i important for the company leads to your company ’ s 1 am and... The everyday operations and management of logistics like perfect coordination to them financial reasons impact. Or a statement on how the sales team exceeded earning expectations also intrinsic to CEO decisions regarding returning to workplace. In sales growth diligence on a company is a valuable piece of highly... Corporations have individuals in the interview question, “ what can you contribute to this company is just good... S important that the examples you focus on the table you embody these same values of person does... Them that I ’ m the right attitude this quality is especially important in positions. And quality provide concrete examples from past jobs to show how you have in... The previous answer, this will show you what types of things to up... And breadth of related experience that you embody these same values, but also my other organizational skills to company! Will probably try to paint a rosy picture of the highly skilled, well-educated, high-potential job … 1 is...
Paradise Movie 2020 Oscar, Goochland County Property Transfers, Government Colleges In Kerala, Types Of Pediments, I Guess I Just Feel Like Lyrics, Crank Adjustable Height Sit/stand Desk Frame, Door Threshold Ideas, Harriet Craig Review, In My Bubble Meaning,