But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. The one interesting thing to note in this data is that while almost 9 out of 10 in this audience make business decisions, only 1 in 5 describe themselves as technology decision makers. The heavy male-to-female ratios is likely due to cultural differences more than anything else and as women gain more influence and climb the corporate ladder in this region, that may also change. CultureOwl® Magazine (formerly AroundTown® Arts & Culture Magazine) appeals to culturally active, sophisticated and affluent individuals possessing the desire and means to enrich their lives and their community. Time added about 42,000 digital replica subscriptions and nearly 2,500 digital replica single copies, bringing its total circulation [print and digital] up 0.7% from the year before. $77,926. 3 out of 4 say that make an effort to purchase the latest releases available from tech products. 62% of the readership in this region are men and the average age of each reader is 45. The Times tends to have a right of centre bias. Time has a total circulation which averages over 3.2 million annually and a readership which is estimated to be 25 million. The following demographics might show us why. Food products, financial/real estate, and public transportation all dropped advertising pages by 12% each. About 1.7 million people read Time in Europe, the Middle East, and Africa [EMEA]. 59% of magazine readers say the digital edition is most important (via Mequoda) Over half of the US adults reported that the digital edition was the most important for them. By understanding what is happening in the world, they are able to make better choices at work where they may be in charge of several direct reports. That’s the percentage of Time readers in Asia who describe themselves as an âopinion leader.â. 69%. FOR MORE INFORMATION, VISIT WWW.FORBESMEDIA.COM *Source: MRI Spring 2015–Numbers are based on the total U.S. population **Mendelsohn Affluent Survey 2014, Adults, HHI $100,000 or more Transformational changes in American society are also forcing dramatic changes in the way newspapers do businessand research. Only 2.5% of the covers involve environmental news. Because the magazine focuses on current events and the people who are leading the changes the world is seeing today, many of these readers are seeing an issue of this magazine as an investment in their future. “The continued growth, the loyal readership that NOW has built over 38 years is but one example of why MediaCentral grasped the opportunity to acquire and nurture this iconic publication. Readers: Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic By understanding this and that most readers fit within this demographic, advertisers and the publisher can then better target their value propositions on a weekly basis. Timeâs overall print circulation has dropped 21% over the span of 10 years from 4.1 million copies per week on average in 2003 to about 3.3 million in 2013. 44% of the audience in this region list their occupation as being âSenior Management.â. How demographics affect decisions in journalism. This is followed by Singapore [38,000], Japan [28,000], and India [25,000]. There has been a good recovery, especially in terms of revenues, for top magazines like Time, but even with these increases, audience numbers aren’t back to pre-recession numbers as of yet. Median Readers per copy = 5.4 62% of readers pass along their copy to at least one person 3 out of 8 households which say they read Time on a regular basis have a household income of $100,000 or more. The 2000s were a hectic and revolutionary time for yuri. Our Readership Demographics Urbanette has access to an extremely desirable niche of high-income, successful women. From 2011-2012, for example, Time saw just a 0.5% decrease in its level of circulation. TIME Magazine Readership Up 6.6% - to 403,000 Readers per Issue May 23 TIME magazine has grown its readership by 6.6% according to the latest Roy Morgan Readership Survey, released today. Access key advertising information for The Times newspaper including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more Although digital readership still makes up a tiny piece of the pie—measuring 1.4 percent of all magazine readership—it continues to grow rapidly. Read the latest stories about Demographics on Time. However, there had never been a comprehensive readership study of the magazine. Average time spent reading Legion Magazine; 1 to 2 hours: 43%: 3 hours or more: 46%: Less than 1 hour: 11%: Readers per copy: 2.54: Refer to Legion Magazine; 1 to 3 times: 62%: 4 to 6 times: 31%: 7-plus: 7%: Legion Magazine’s overall rate in terms of serving … The total circulation in the EMEA region for Time averages about 450,000 annually. Our membership is committed to restructuring our workplace to eliminate inequity and discrimination so that we can do our best journalism. Traditionally it has been pro-Tory, although it did support Labour between 1997 and 2010. This is why knowing your audience is so important. 1 in 4 readers are frequent fliers, making 11 or more air trips for business or pleasure over their lifetime. More than 15% three in 10 (37.6%) are regular readers of the magazine, reading 3+ of the last 4 issues and nearly one quarter (23.3%) read 4 of the last 4 issues. The results indicate that print remains the preferred platform for magazine readership today. 59% have participated in some level of executive training, post-graduate education, or a professional development course within the past 12 months. Home » Statistics » 43 Distressing Time Magazine Demographics. A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? The Sydney Morning Herald remains the country's No. That’s the median HHI for readers of this magazine when looking at American households. One of the leading magazines for news, profile stories, and current events over the last several decades has been Time. The circulation numbers for Australia: 56,000. MarketingCharts’ own research similarly shows the staying power of print magazines. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. About 90% of the EMEA readership lives in Europe. Because our content is more intellectual than most lifestyle publications, and luxury-focused (we don’t publish budget-focused articles), Urbanette attracts readers that are educated, successful, and engaged in life. $77,926. Founded in 1923, the news magazine's major competitors are Newsweek, The Economist and The New Yorker. Paid subscriptions in 2010 dipped significantly, but a recovery has been taking place since 2013. The audited circulation for Time in the South Pacific is about 69,000 annually. The average age of someone who reads People Magazine: 38. The most common age demographic is between the ages of 16-45. Our readers 35+ years old with the ambition to find unique and productive ways to spend their time. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 43 Distressing Time Magazine Demographics, 22 Nail Salon Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Instead they opted for TIME and chose an ad slogan that would support the idea that the publication was designed for a busy business person. The one interesting takeaway from this limited data is that Time serves Australia, New Zealand, and the Pacific Islands with this particular demographic, yet no available circulation numbers come from the Pacific Islands whatsoever. That’s the median HHI for readers of this magazine when looking at American households. We are dedicated to both the staff and audience of NOW magazine on both its print and digital platforms. The readership of newspapers and magazines-the most important outlets for professional reviewers-has a distinct demographic skew. Sign up to receive the top stories you need to know now on politics, health and more Newsstand sales are continuing to struggle, sometimes dropping as much as 8% in year-to-year data. About 75% of people in the US who read Time has either attended college or graduated with a degree. The average personal income of someone in EMEA who reads Time: â¬67,241. The circulation of Time in Asia is estimated to be above 200,000 on an annual basis. It's well-known that young people flock to "The Daily Show" and "The Colbert Report." 87% say that they are decision-makers within their business or career. magazine, communications audit to evaluate our strategic approach to gather data on members—demographics, psychographics, needs and perceptions. American men [52%] are more likely to read this magazine compared to American women [48%]. Time is an American weekly news magazine and news website published and based in New York City.It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder Henry Luce.A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. By understanding which demographics are attracted to this type of magazine, we can apply this data to our own personal marketing ideas and plans. 1 in 4 readers of this magazine hold a professional or managerial position. Henry Luce and Briton Hadden, who founded TIME Magazine, initially wanted to call the publication "Facts" to underscore the idea of brevity. People in all demographics were cutting back expenses wherever they could and magazines were one of the first things to be targeted. Books Quick. TIME is noted as being the first news publication produced in the United States. Chief Executive has a loyal readership. 61%. The Times: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 500,000 1,000,000 1,500,000 Total readership Survey end The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get … Nearly 30% of the covers which are featured on Time involve national or international affairs. Data from the South Pacific for Time is rather limited. In comparison, magazines like People saw declines of 6% or more. Only two sections have seen gains in the number of advertising pages ordered: toiletries/cosmetics [3.9%] and apparel [0.1%]. This advertisement is primarily directed primarily towards women. The exception, The Atlantic, has the oldest readership of all. The demographics of the genre during this period were even more varied and diverse than before. From 2002 through 2012, Timeâs ad pages declined 49%. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. 51% list their professional as being an âownerâ or âpartnerâ in their business. 47% of the audience in Asia for Time is under the age of 45. Yet because Time has focused more on the wants of their audience, they have seen a minimal impact from this trend. As the data shows, Time is a magazine which is primarily read in nations that would be considered âdevelopedâ today. It has grown to become the world’s largest new-related weekly magazine, although it does not publish 52 issues any more as a cost-savings measure, but since 1997 circulation numbers of steadily decreased. The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. Although the actual circulation numbers in Asia for Time are relatively low, they are actually rather encouraging.
Overview for The Times. The US audience for this magazine are people who want or need to stay up-to-date with current events, have career experiences that have led them to promotions in the past, and are generally well-educated. The readership of most news magazines is aging—and faster than the population overall. The percentage of Asian readers who own a tablet, smartphone, or similar device: 86%. They travel frequently, have disposable income, but are generally younger than US readers in a direct comparison, which means Time has more long-term subscription possibilities with the EMEA region. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. American men [52%] are more likely to read this magazine compared to American women [48%]. C2DEs account for 14% of Times readers. Time Demographics in the United States. 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